Standardize on a font that is either universally available (like Noto Sans) or consistently licensed across all team members. For web projects, the system font stack approach eliminates font management entirely.

Whether you are designing a luxury brand identity, subtitling a high-definition film, or creating a video game interface, the W9 weight provides the boldness necessary for hierarchy without the clumsiness of standard bold fonts. It embodies the role of a true Sans Serif, making it "perfect for use in a wide range of applications from headlines to body text".

: Increase the letter-spacing (tracking) slightly so the heavy letters have room to breathe.

: It is one of the built-in font families for macOS and iOS .