Identify your verbs. Master your actions. Scale your business.
These activities involve designing, creating, and delivering a product in substantial quantities or of superior quality. They are common in manufacturing companies.
They are essentially the "doing" part of your business model—the core processes that turn your strategy into reality. What Are Key Activities?
Platform-mediated networks rely on activities that maintain and optimize an interface connecting multiple user groups. Tech companies, marketplaces, and software-as-a-service (SaaS) providers dominate this category.
In the digital age, this is the fastest-growing category. Platform businesses don't produce goods or solve specific problems; they create networks. Their key activities involve maintaining the infrastructure that connects users.
Analyzing the specific needs or pain points of a customer.
Advanced battery research and development, automotive manufacturing, software engineering (for autonomous driving), and managing a proprietary charging network.
To define your key activities, you must analyze your business model from an internal perspective, focusing on what is required to fulfill your value proposition ProBM2 . Ask yourself the following questions:
What activity do your competitors do that you avoid? What emerging technology (AI, automation) could become a new Key Activity? Commit to starting one small pilot of this tomorrow.