Ben Settle - Email Players 1 - 15 //top\\ -

Once the structural habits are formed, the next phase of the newsletter tackles the second biggest hurdle marketers face: What do I actually write about every day? 1. Mining Daily Life for "Email Gold"

The "Email Players" series by Ben Settle offers a unique insight into the strategies and tactics used by successful email marketers. Through in-depth interviews, Ben shares the experiences, successes, and failures of his guests, providing valuable lessons for marketers looking to improve their email game.

Today, a quick scan of secondary marketplaces like eBay shows the tremendous value of these artifacts. Single issues from the early 2010s, such as the May 2013 edition, are listed for significant prices, while bulk packs and the "Legacy Series" books (which compile some of the rules from those early issues) are highly sought after by copywriters and marketers who missed the initial run.

Once the mindset is set, Settle shifts to the mechanics of storytelling.

Most marketing courses teach you how to fit in. Settle teaches you how to stand out by being so distinct that people cannot ignore you. Ben Settle - Email Players 1 - 15

The marketing world screams "Give value! Give free content!" Settle calls bullshit on this in Issue #4.

At the center of his business empire is Email Players , a premium, print-only monthly newsletter. It is notoriously expensive, strictly analog, and highly coveted.

Constantly giving away free tips creates "information seekers" who expect everything for free. Instead, sell the transformation and the complete system.

Before dissecting the first 15 issues, you need to understand the man. Once the structural habits are formed, the next

. This draft is designed to capture his characteristic edgy, direct-response style while highlighting the core value of those foundational issues.

: Using psychological "micro-riddles" (a tactic often credited to the late Gary Halbert) to make your emails more engaging than a Netflix thriller. The "Anti-Pitch" Sale

He argues that funnels commoditize you. When you use a standard funnel, you train prospects to expect cheap PDFs and $7 trials. Instead, Settle advocates for the —selling directly from daily emails with no automated sequence between the prospect and the buy button.

Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers". Once the mindset is set, Settle shifts to

The system is designed to help you write emails in 15 minutes or less.

Are you selling ? What is your current email sending frequency ?

A critical lesson in this phase is "The Bridge." This is the specific paragraph where the writer seamlessly transitions from the entertaining story into the sales pitch. Masterful bridges make the pitch feel like a natural extension of the story rather than an abrupt interruption. Phase 3: Advanced Psychological Levers (Issues 9–12)

Settle beats this drum until it cracks. In Issue #4, he argues that a website can be hacked, a Facebook page can be banned, and a bank account can be frozen—but a personal email list (one you own, on your own server) is the only digital asset a pandemic, a algorithm-change, or a government cannot take from you.